Filo's prompt book, for actual humans.
Filo notes
Filo's prompt book, for actual humans.
Thirty prompts we use every week. Copy them. Bend them. Rewrite them in your voice.
Filo team·NOV 8 · 5 MIN READ
HEYFILO·Blog
Notes from the
editorial desk.
Long-ish reads on craft, calm tools, and the unglamorous work of shipping. Updated weekly.
The case for a boring content calendar.
The case for a boring content calendar.
For two years we tried every shiny content-ops tool. The thing that finally stuck was the quietest one — and the lesson surprised us.
A field guide to not sounding like AI.
Craft
A field guide to not sounding like AI.
Ten tells that scream 'ChatGPT wrote this' — and how to ask for what you actually mean instead.
Jordan Lee·NOV 4 · 7 MIN READ
Why we ship LinkedIn first, always.
Editorial
Why we ship LinkedIn first, always.
The counter-intuitive playbook our customer-success team uses to test posts before they hit the rest of the calendar.
Sasha Kim·OCT 30 · 6 MIN READ
What we built in October.
Product
What we built in October.
New inbox triage, per-brand voices on Studio, drag-to-reschedule. A roundup of everything that shipped.
Avi Tran·OCT 28 · 4 MIN READ
From Buffer to HeyFilo, in an afternoon.
Stories
From Buffer to HeyFilo, in an afternoon.
A step-by-step migration story from a four-person agency. Including the hour they almost gave up.
Nadia Sokolov·OCT 21 · 9 MIN READ
Reading the quiet metrics.
Craft
Reading the quiet metrics.
Saves, replies, share-of-search — the numbers that actually predict whether a post worked.
Maya Rivera·OCT 17 · 6 MIN READ
How Filo learned your voice.
Filo notes
How Filo learned your voice.
Not a prompt, not a fine-tune. A small, private memory built from what you've already shipped — and how we keep it yours.
Filo team·OCT 11 · 8 MIN READ
What a "calm tool" actually looks like.
Editorial
What a 'calm tool' actually looks like.
Why we decided not to ship notifications, what replaced them, and what we got wrong on the first try.
Jordan Lee·OCT 4 · 5 MIN READ
A short list of red flags in AI writers.
Craft
A short list of red flags in AI writers.
If your AI writer does any of these five things, your audience knows. Probably before you do.
Filo team·SEP 28 · 5 MIN READ
One launch per week.
Stories
One launch per week, no extra hires.
How a 4-person team at Northpage shipped 38% more — and met less.
Jordan Lee·APR 21 · 10 MIN READ
DESK NOTESOne letter, every
One letter, every
Tuesday morning.
Short, unhurried notes on writing, calendars, and editorial craft. No "what we shipped this week" lists. Unsubscribe in one click — we don't take it personally.