We rebuilt our approval flow last quarter — and accidentally cut launch time in half.
Here's what we learned, and the one workflow that actually stuck.
HEYFILO·Product
An editorial
workspace,
not another chat box.
One calm place to plan, draft, approve, schedule, and read the replies — with Filo doing the heavy first-pass writing in your voice.
01 · CALENDAR
A calendar that thinks in posts, not events.
See a week, a campaign, or a launch in one frame. Drag a draft from Friday to Monday and the brief, references, and channel format come with it.
- Multi-channel rows. A single post, eight native shapes.
- Campaign lanes. Group by launch, theme, or client.
- Conflict guards. Filo flags two posts in the same hour.
- Holiday + moment calendar. Built-in, editable per brand.
Mon12
Tue13
Wed14
Thu15
Fri16
Sat17
Sun18
Launch teaser
Newsletter
Thread: 5 lessons
Launch day
BTS reel
LI announce
FAQ recap
+ Filo draft
Sunday letter
LINKEDIN · 1,283 chars
Filo: want me to tighten this into 800 chars and add a closing question? ↵ to accept
02 · COMPOSER
Write once. Ship native on every channel.
One canvas, eight shapes. Filo rewrites for LinkedIn length, tightens to a thread, or pulls a hook for TikTok — without losing what makes it yours.
- Per-channel previews. See the post before it ships.
- Voice memory. Filo learns from what you've already posted.
- Brand kits. Switch voice + assets per client in a click.
- Snippets + briefs. Reusable openers, hooks, and CTAs.
03 · APPROVALS
Review, comment, approve — without leaving the post.
No more "Slack thread → Notion doc → screenshot → DM." Clients and teammates approve in a single, focused view. With a paper trail.
- Client review without a seat. Pay per editor, not per reviewer.
- Inline comments. Pin feedback to a line, image, or channel.
- Version history. Every revision, who said what, when.
- Auto-schedule on approve. Optional, per workflow.
LI · "Five lessons from a quiet launch"
Most of marketing is timing. We rebuilt our launch checklist around three things…
MR
Maya R · 2 hr ago
Love this. Can we soften the opener? It reads a touch tutorial.
JL
Approved · ready to publishJordan L · 1 hr ago
Agree — and let's pull the metric into the first line.
JT2m
Jamie T · @jamietron · X
Hey — is the agency plan still in beta? Asking for a friend who's drowning in Buffer.
LV14m
Lila V · IG
Loved the campaign behind-the-scenes!! How did you brief the photographer?
EM1h
Eli M · LinkedIn
Is there an API for posting from Notion? Or am I stuck copy-pasting forever.
04 · INBOX
Every reply, every channel — one inbox.
DMs, comments, and mentions in one queue. Filo drafts a reply in your voice — you just press send. Or rewrite. Or ignore.
- Smart triage. Sales, support, and noise — sorted on arrival.
- Reply suggestions. Drafted, not autoposted. You're in control.
- Saved replies. For the FAQs you get five times a week.
- Shared inbox. Assign, snooze, and resolve as a team.
05 · ANALYTICS
Numbers in plain English. Not a pivot table.
Weekly recap, written by Filo. What worked, what didn't, what to post more of. With the raw data one click away if you want it.
- Per-channel KPIs that match how each platform measures.
- "Worked / didn't" tags, applied automatically.
- Cohort follow-ups. Did your launch posts drive replies a week later?
- Export to CSV / Notion / Sheets when the team asks.
Reach · week
128.4K
+24% vs last
Replies
312
+18%
Saves
847
+9%
HERO · 2400×3000
LOGO · SVG
BTS · MP4 14s
QUOTE · PNG
CTA · STILL
CAROUSEL · 8 SLIDES
06 · LIBRARY
Your brand kit, where the work is.
Logos, photos, quotes, B-roll — pinned beside the calendar. Drag an asset into a draft and the credit, alt text, and crop guide come with it.
- Per-brand folders for agencies running multiple voices.
- Auto-crop for each channel's safe area.
- Usage rights tracked on every asset.
- Search by vibe. "Warm, outdoor, no people."
07 · FILO
Filo is the co-pilot, not the pilot.
You set the brief. Filo writes the first pass — in your voice, with your campaign context, on the channel you asked for. Nothing gets posted without you saying yes.
- Voice memory built from your last 500 posts — not a prompt.
- Brief-aware. Filo reads the calendar before it writes.
- Calm by default. No emoji confetti, no "in today's fast-paced world."
- Editable everywhere. Approve, tweak, or reject one line at a time.
INTEGRATIONS
Plays well with where you already work.
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